Work Collection

Work Collection

Work Collection

Moon & Jai

Moon & Jai

Moon & Jai

Key Outcomes

14,000+

IG Followers

$500,000+

In Revenue

10,000+

Units Sold

Key Outcomes

14,000+

IG Followers

$500,000+

In Revenue

10,000+

Units Sold

Key Outcomes

14,000+

IG Followers

$500,000+

In Revenue

10,000+

Units Sold

Challenges

Starting this business from scratch manifested common entrepreneurial issues:


  • Refining and diversifying product designs

  • Cost-effective, impactful marketing

  • Establishing distributor relationships

  • Account management of wholesale contacts

  • Building brand identity

  • Establishing a digital presence

Solutions

In response to these needs, we devised the following solutions to expand our markets:


  • Product research within our community

  • Influencer marketing

  • Robust SoMe posting schedule for 2+ years

  • Attending local networking events

  • Identifying key B2B platforms

  • Creative direction of visual media

Scope

As a founding member of Moon & Jai, I contributed to its growth and success from 2017 to 2020. I spearheaded product design and digital marketing, honing in on demographics of newcomers to the world of spiritual practices. We started as a home-based business with limited capital and grew to a team of 10 plus people.

Scope

As a founding member of Moon & Jai, I contributed to its growth and success from 2017 to 2020. I spearheaded product design and digital marketing, honing in on demographics of newcomers to the world of spiritual practices. We started as a home-based business with limited capital and grew to a team of 10 plus people.

Challenges

Starting this business from scratch manifested common entrepreneurial issues:


  • Refining and diversifying product designs

  • Cost-effective, impactful marketing

  • Establishing distributor relationships

  • Account management of wholesale contacts

  • Building brand identity

  • Establishing a digital presence

Solutions

In response to these needs, we devised the following solutions to expand our markets:


  • Product research within our community

  • Influencer marketing

  • Robust SoMe posting schedule for 2+ years

  • Attending local networking events

  • Identifying key B2B platforms

  • Creative direction of visual media

1. Marketing

1. Marketing

1. Marketing

Social Media

Social Media

Social Media

Moon & Jai strategically capitalized on Instagram's burgeoning popularity in 2017. We created post templates emphasizing swift, strong impressions, establishing consistency, quality, and simplicity. Key influencers were gifted our product, resulting in explosive growth that fostered a loyal following. We amassed over 14,000 followers within two years.

Email Marketing

Embedded email capture points in our website produced over 1,000 engaged subscribers. Focusing on nurturing brand relationship, the personal tone of our exclusive email content grew brand loyalty, in turn increasing revenue. Consistently high open rates upwards of 40% fostered excellent interaction, with recipients engaging by answering questions posed in emails.

SEM

Launch of Google Ads for our flagship product brought exhilarating success, resulting in a remarkable quintupling of direct business to consumer sales.

2. Art Direction

2. Art Direction

2. Art Direction

Photography and Videography

Product photography and videography exuded a keen attention to detail, capturing the essence and value of each item. Vibrant, mystical elements immersed the audience in the enchanting world of our products. We exclusively used female models to establish a deeper connection with our female audience. Lifestyle visual media elevated brand storytelling, illustrating the luxurious nature of our products.

Product Design

Persona explorations refined our product towards a predominantly young, female luxury market. This guided our product design to include educational cards, black and gold foil boxes, designer pouches, and premium crystals.

Product Design

Persona explorations refined our product towards a predominantly young, female luxury market. This guided our product design to include educational cards, black and gold foil boxes, designer pouches, and premium crystals.

3. Branding

3. Branding

3. Branding

Branding

The color palette of black, gold, and light pink exquisitely captured luxury and femininity. This delicate balance avoided any overly masculine connotations typically associated with black and gold. Working alongside a lead logo designer in Miami resulted in an enchanting visual representation that embraced feminine mystique. The combination of tribal-inspired circles and modern lines evoked a sense of magic and allure, perfectly complementing the brand's spiritual nature.


The inclusion of "Moon" in the brand name further emphasized its feminine essence, while "Jai," meaning victory in Sanskrit, contributed an additional layer of intrigue and mystery with its exotic flair. Both visually and verbally, Moon & Jai radiated spiritual and feminine empowerment, captivating hearts and inviting a profound connection with its audience.

Copywriting

The verbal tone embraced a familiar yet reverent demeanor. This captivating fusion of qualities mirrored the paradoxical nature of spiritual truths, a theme often reflected in the inspiring quotes shared during Moon & Jai's early social media days. This furthered our personal connection with consumers. All email copy was thoughtfully crafted in the female founder's voice fostering a sense of intimacy.

4. E-Commerce

4. E-Commerce

4. E-Commerce

E-Commerce

The e-commerce website was established using Shopify highlighting key products on the homepage. We created a beautiful layout of all products on our shop page showcasing the beauty and significance of each item. The user-friendly interface ensured hassle-free browsing and secure transactions. Careful attention was placed on product pages that simultaneously acted as landing pages.

5. Reflection

5. Reflection

5. Reflection

Reflection

My time with Moon & Jai will forever remain a source of inspiration, reminding me of the limitless possibilities when passion, purpose, and creativity converge to craft a brand that leaves a lasting impression on hearts around the world. Witnessing the brand's growth from its humble beginnings has left me deeply gratified by our collective efforts. The intricate interplay of visual and verbal identity, the allure of captivating product design, and the resonance of heartfelt marketing, all paved the way for meaningful connections and transformative experiences.

Challenges

Starting this business from scratch manifested common entrepreneurial issues:


  • Refining and diversifying product designs

  • Cost-effective, impactful marketing

  • Establishing distributor relationships

  • Account management of wholesale contacts

  • Building brand identity

  • Establishing a digital presence

Solutions

In response to these needs, we devised the following solutions to expand our markets:


  • Product research within our community

  • Influencer marketing

  • Robust SoMe posting schedule for 2+ years

  • Attending local networking events

  • Identifying key B2B platforms

  • Creative direction of visual media

Scope

As a founding member of Moon & Jai, I contributed to its growth and success from 2017 to 2020. I spearheaded product design and digital marketing, honing in on demographics of newcomers to the world of spiritual practices. We started as a home-based business with limited capital and grew to a team of 10 plus people.